6 Christmas Newsletter Examples - Increase Brand Loyalty
As specified in the National Retail Security holiday survey, holiday-related sales in the U.S. reached $730.7 billion in 2019. For brands, this means an amazing opportunity to increase e-commerce sales and therefore grow annual revenue. You will find many Christmas newsletter examples in your inbox throughout the holiday season.
It's no secret that most brands use Christmas email templates to share seasonal sales and deals. If you aim to attract one-time shoppers, that's great. But if you want to stay one step ahead of your competitors, you need to send Christmas emails that increase brand loyalty. Why? 43% of customers spend more money if they are loyal to a brand.
Christmas letters can play a vital role in building brand loyalty. So, in this post, we're going to share six Christmas newsletter templates and ideas that increase brand loyalty instead of simply selling your products.
Loyal customers are open to a conversation with your brand, so you can also find information on how the Mailbird email client can help your marketers send out Christmas newsletters, as well as read, organize, and reply to other business messages.
Let's dive in.
#1. Share Holiday Gift Ideas
With choice overload, it's difficult for holiday shoppers to find perfect gifts for the festive season. In fact, 57% of buyers prefer helpful recommendations or gift suggestions before making a purchase decision. Simply put, your customers crave assistance, and holiday gift guides can help both your consumers and you achieve your goals.
When you share holiday gift ideas through Christmas letters, not only do you take care of your customers, but you also show off your products and inspire them without being too salesy. The primary goal of gift guides is to assist customers, so these Christmas newsletter templates help build brand authenticity: people are loyal to companies that put them first.
Here's one of the best Christmas letter examples of this strategy in action from Clarisonic, a company that sells skincare products:
The company knows how to appeal to various shopper segments by breaking down the gift ideas by gender.
However, you can go the extra mile and provide a roundup of gifts for different groups by age or interests through various Christmas letters. The more detailed your gift guide is, the better. Just check out this creative and handy Christmas newsletter template from Oh So Cherished, the company that designs and manufactures personalized gifts for everybody:
Since Oh So Cherished arranges and categorizes the gift ideas the right way, it's easier for shoppers to discover interesting categories. Therefore, they are more likely to make an impulse purchase. All in all, email marketing offers many opportunities through holiday email campaigns to share gift ideas to hook the attention of your customers and encourage them to take action faster while showing you care about them. You can use more than one Christmas letter template to target multiple markets.
Pro Tip: With Mailbird, it's easy to manage all your email accounts in one place, so you won't miss it if your subscribers send you a reply or a question. Maintaining live conversations — by yourself or with the help of your customer support team — can dramatically improve your customers' loyalty.
#2. Announce a Winter Clearance
More often than not, holiday shoppers are deal seekers: 70% of them say they buy items that are good deals or on sale. When you help your customers save money, you also increase brand loyalty and trust just by sending out discounts in the Christmas letter to them. In fact, most customers claim that discounts and special offers are the top reason for brand loyalty. Thus, one of the best Christmas newsletter ideas is to announce a winter clearance and share an exclusive coupon code via email.
Let's take AMIClubwear for the next newsletter template example. Although the company sells affordable clubwear, it still rewards its loyal customers with discounts and offers. In honor of the festive period, the company sends a promo code to offer a solid discount in their Christmas letter:
Using a minimalist email design, the company keeps its focus on the offer, not the image. Since it doesn't take much time or effort to understand the brand message, customers realize that the company offers something beneficial, so they have no reason to look further for other deals. As a result, the company earns loyal customers who buy from them.
Pro Tip: To remind your customers that your offer is available for a certain period, use the Followup.cc integration with Mailbird to schedule follow-up reminders in your desktop email client.
#3. Run a Holiday Giveaway
The festive period is all about giving, so it's just a perfect time to run this next Christmas newsletter idea — a holiday giveaway that gives an opportunity to win something valuable. Moreover, it's a great way to thank your customers for their loyalty and increase brand loyalty when sending Christmas emails.
Here's the deal:
There's no need to have a large email marketing budget to create a successful holiday marketing campaign that increases brand loyalty — just team up with other brands to organize a holiday giveaway and find Christmas stock photos to attract your customers' attention by using an email newsletter template.
One of the best Christmas newsletter examples is how the chocolate company NibMor uses this tactic in their Christmas letter:
In partnership with other brands, NibMor organizes three giveaways to offer a solid range of prizes. Since most people love free stuff, holiday giveaways in a Christmas letter help to attract holiday shoppers' attention, cause a buzz around your product, and make customers feel more loyal to your brand as you give them an opportunity to win something for nothing.
Pro Tip: When you announce your giveaway via email, get ready to receive many questions from your potential participants. When you use the In-Line Reply feature in Mailbird, you place the answers directly underneath their questions and make the conversations easier.
#4. Include Referral Links in Your Christmas Emails
In the era of paid ads and sponsored posts, 92% of customers trust peer recommendations more than any other type of advertising. Before making the purchase decision, they seek out the social proof. The more people choose your brand, the more new customers you can acquire.
If you want to spread the word about your product during the festive period, it's important to give your customers a solid reason to incentivize their friends to try out your brand. Thus, you can set up a referral program and send referral coupons via an email newsletter.
Case in point: The clothing service Trunk Club has a referral program for its customers that rewards loyal consumers for recommending their stylists. Since Christmas is a family celebration, the company shows its customers an alternative option on how to greet their friends and family, reminding its customers about the program.
#5. Send Christmas Greeting Cards
Who doesn't love festive greeting cards? Sending a Christmas greeting card is a perfect way to offer gratitude and make people feel far more special. Whether you're a business owner or a marketer behind a company, think about sending Christmas email cards to your customers in your Merry Christmas email. It can be a great way to stand out from the crowd of your competitors. According to Forbes, people crave authenticity, so adding a personal note to Christmas greeting cards helps to put a human face on your brand and increase brand authenticity.
Here's a Christmas newsletter template example from Ashley Steward, an American plus-size women's clothing company and lifestyle brand. It sends digital holiday greetings to its customers and adds a Christmas email signature. Not only does it create a sense of belonging, but it also reinforces the meaningful bond between the company and its customers.
If you want to create custom holiday greeting cards that express gratitude to your customers while wishing them Merry Christmas, you can find a free Christmas card maker to spread the festive spirit without putting in much effort.
Pro Tip: To inspire your next holiday marketing campaign, use the Attachment Search feature on Mailbird to find other holiday-related visuals you've sent or received.
#6. Christmas Newsletter Examples that Support Charity
The festive season is a period of holiday giving, and many brands support charities, which also helps them boost brand authenticity. According to Adweek, customers are more likely to support philanthropic companies. 70% will spend more on brands that support causes.
When you promote charity and donation, it positively impacts your reputation and causes a buzz around your company, which helps you reach a wider audience. If you want to give potential customers another reason to trust your company, it's important to support charity and encourage your customers to join the initiative. Check out how one of the oldest department stores in the U.S., Lord & Taylor, did it:
When you promote charity and invite your customers to support your idea, you create a sense of belonging that encourages people to trust you and therefore increases brand loyalty. After all, there's no need for math assistance to understand that brand loyalty is priceless.
Pro Tip: With a short attention span, your customers can forget who is the sender of the email if they focus on the text. So it's a good idea to add personalized signatures to your email that remind readers who you are. What is more, you can add Christmas email signatures to bring readers into the festive spirit.
BONUS: Give Yourself a Christmas Mood!
Check out Mailbird's festive Christmas themes and bring cheer to your everyday activities at work during the holiday season.
Mailbird will help you organize all your emails and contacts easily in one inbox, including both email and messenger accounts. Check out its amazing features and use the best desktop email client to save time and maintain a healthy relationship with email!
Christmas is just around the corner, and people are getting ready for this festive period. The key to successful Christmas email marketing, according to Christmas newsletter template examples, is to keep a focus on your customers and not promote your products too hard. When done right, not only can you increase brand loyalty, but you can also boost e-commerce sales without being pushy.
Want to know the best part? It's not too late to send a Christmas email and achieve your business goals with email. Happy holidays!
Hugh Beaulac is a digital marketer who has over six years of experience. Currently, he runs MC2 Bid4Papers, helps SBOs grow online, and writes for top-notch websites to share his tips on digital marketing. To stay tuned for more, follow Hugh on Twitter.
What do you put in a Christmas newsletter?
In your newsletter, first of all, you need to send well wishes for a happy new year. You also put a note to thank them for their loyalty. Lastly, you need to include that you will always provide the latest updates and trendy products.
How do you write a good Christmas newsletter?
The best way to write a good Christmas newsletter is to keep it short and sweet. You don't want to go into details and promotions about your product. Establish a connection with customers using your own voice.
Why should I send a holiday newsletter?
If you want to stay one step ahead of your competitors, you need to send Christmas emails that increase brand loyalty. The newsletter increases brand loyalty instead of simply selling your products.
Can you write a funny Christmas newsletter?
Yes, there's nothing wrong with adding fun bits in your newsletters. But it all depends on your product or services and your target audience. It is better to first understand how your audience will take your jokes and funny Christmas newsletter.